Hi, I’m Gabrielle Luv

Founder and CEO of Keys to Luv—a car rental company built from personal experience, passion, and purpose.

As someone who travels often, I found myself constantly facing unfair age restrictions and sky-high underage driving fees when trying to rent a car. It was frustrating, expensive, and discouraging—especially knowing I was a responsible renter being denied because of my age. After paying hundreds in avoidable fees and even being denied rentals altogether, I decided it was time for a change.

That’s where the idea for Keys to Luv was born.

The name comes from my middle name “Luv,” and it represents everything I want this brand to stand for: freedom, respect, fairness, and care. At Keys to Luv, we don’t just hand you a car—we hand you opportunity, empowerment, and a better experience than the industry typically offers.

As a CEO, I’m guided by core values that shape how I run my business and serve every customer:

• Inclusivity: Everyone deserves access, regardless of age or background.
  
• Integrity: We lead with honesty, fairness, and no hidden fees.
  
• Community First: We honor military, teachers,nurses and first responders with meaningful discounts.
  
• Excellence: Clean cars, reliable service, and genuine customer care come standard.
• Empowerment: I built this brand to break barriers—so others can feel free, too.

This business is personal to me, and every renter becomes part of the Keys to Luv family. I’m here to offer more than just wheels I’m here to unlock the life with Luv you deserve… without the roadblocks.